Apple is considering giving away AirPods wireless earphones to buyers of the 2020 iPhones.
According to DigiTimes, “smartphone companies, including Apple, Samsung and Xiaomi, are considering packing TWS headsets with new products next year.” TWS is short for stereo wireless headphones (True-Wireless Stereo) like Apple AirPods and Samsung Galaxy Buds.
This year, AirPods are one of the most popular True-Wireless headphones, bringing in billions of dollars in revenue for Apple. Demand for AirPods is so high that the company is expected to double production next year. MacRumors said that Apple giving AirPods without raising the iPhone price is almost impossible.
So far, iPhone manufacturers have only offered users basic EarPods, chargers and Lightning cables. They are all accessories that have very low production costs and retail prices. For example, genuine EarPods are priced at only $ 29 on Apple’s website.
Gizmochina said that giving AirPods with the most advanced version of iPhone 12 could be a new marketing strategy to increase iPhone sales, thereby helping Apple regain second place in the smartphone market to lose to Huawei since the beginning of the year. 2018.